10.4225/55/5982c2d3bdea9
Carolin Plewa
Carolin
Plewa
Pascale Quester
Pascale
Quester
Karen Palmer
Karen
Palmer
Online responses to survey examining perceptions of sponsorship and corporate social responsibility in a grassroots sports club
The University of Adelaide
2017
Sports management
Corporate social responsibility (CSR)
Grassroots club
Community involvement
Online survey
Business and Management not elsewhere classified
2017-08-03 06:30:05
Online resource
https://adelaide.figshare.com/articles/online_resource/Online_responses_to_survey_examining_perceptions_of_sponsorship_and_corporate_social_responsibility_in_a_grassroots_sports_club/5271490
This dataset entails 319 responses (and respective questions) to an
online survey, distributed to the members of an SANFL club in 2011. The
survey examined perceptions related to the club and one of its focal
sponsors, a large electrical appliance retailer. Specifically, the
survey measured constructs such as perceived sponsor and sport property
corporate social responsibility image, self-congruity, perceived fit,
perceived value of corporate social responsibility, corporate
positioning, attitude and attributions, in addition to general
demographic and behavioural variables. The majority of constructs were
measured using Likert and semantic differential scales.