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Online responses to survey examining perceptions of sponsorship and corporate social responsibility in a grassroots sports club
This dataset entails 319 responses (and respective questions) to an online survey, distributed to the members of an SANFL club in 2011. The survey examined perceptions related to the club and one of its focal sponsors, a large electrical appliance retailer. Specifically, the survey measured constructs such as perceived sponsor and sport property corporate social responsibility image, self-congruity, perceived fit, perceived value of corporate social responsibility, corporate positioning, attitude and attributions, in addition to general demographic and behavioural variables. The majority of constructs were measured using Likert and semantic differential scales.