This consumer research report was commissioned by Preventive Health South Australia (PHSA) in 2024 and prepared by Houd Research Group (HRG). It synthesises data from 23 survey responders (14 current vapers, 6 ex-vapers, 3 never vapers) and 53 interview participants (26 current vapers, 7 ex-vapers and 20 staff across South Australian (SA) schools) to gain end user insights intended to enhance quit vaping service experience and effectiveness in SA.